Audience Services Associate Ben Brownson — the guy you probably talked to at the door if you’ve been to a T7 show in the past year — talks to us about the importance of advance ticketing.
Most people don’t realize how important advance ticket sales are to the stability, growth, and sustainability of a young theatre company, but did you know that there is a direct correlation between the number of tickets sold in advance and the number of tickets sold for a show overall? Simply put, the more tickets we sell before a show opens, the more tickets we sell overall. Advance ticket sales also help us get some much needed early revenue and stability; they make the show less dependent on reviews to build an audience; they give us the chance to offer lower-priced tickets while maintaining our sales goals; and it allows us the freedom and flexibility to take more risks and do better work. Advance ticket sales can provide the financial foundation for a show’s entire run, and even for a whole season.
For these reasons, and more, advance ticket sales are a vital part of our growth and development as a company. Buying your ticket ahead of time is an easy and important way for you to support Theatre Seven. But just in case that’s not reason enough (I know, I know, I tend to make plans last-minute too), we want to make it worth your while. That’s why we promise that tickets to Theatre Seven shows will always be cheaper in advance than at the door. To put our money (or, I guess, your money) where our mouth is, we are currently offering tickets to any performance of Hunting and Gathering (May 21-June 27) for only $10 if they are purchased before May 16th using the code “TEN.” This will be the absolute guaranteed lowest price for tickets to this show, cheaper than the industry discount, cheaper than student tickets, cheaper even than HotTix because we don’t charge a handling fee; $10 is the total amount you pay. If you’re reading this, you’re probably already planning on coming to the show anyway (which we appreciate)—why not save some money and show a little extra T7 love at the same time?
This offer is something I’m excited about, and my plan is for it to be a regular policy: buy early and get the guaranteed lowest price. It’s our way of saying thank you for planning ahead and supporting Theatre Seven just that much more.